Price Industries (Pty) Ltd.  adheres to the highest standards of protecting your personal information when you use www.parts.priceindustries.co.za or any of its related blogs, websites, applications or platforms
(collectively, “the Website”) or any Price Parts services (“Services”). As such, we have created this specific and detailed Privacy Policy for you to read and appreciate exactly how we safeguard your personal information and respect your privacy (“Policy”).

For more information regarding your personal information lawfully stored or used by the Website or Price Parts, please contact parts@priceindustries.co.za who will gladly assist.
 This Policy was last updated on 02 August 2024.
Not all terms are necessarily defined in order.
This Policy complies with, and facilitates the obligations required from, the South African Protection of Personal Information Act, No. 4 of 2013 (“POPI”),
as amended.

1. Introduction and Our Role:
1.1. In some circumstances, Price Industries Pty Ltd is the “responsible party” (as defined in POPI)
and is responsible for your personal information (collectively referred to as “we”, “us”
or “our” in this Policy) in instances where we decide the processing operations
concerning your personal information.
1.2. Sometimes we also operate as an “operator” (as defined in POPI) of personal
information on behalf of a third-party responsible party, where that responsible
party’s privacy terms will apply. The terms “user“, “you“, “data subject” and “your”
are used interchangeably in this Policy and refer to all persons accessing the
Website or engaging with Serv U for any reason whatsoever.
1.3. We have appointed a data representative at Price Parts who is responsible for
overseeing questions in relation to this Policy. If you have any questions about this
Policy, including any requests to exercise your legal rights, please contact the
representative using the details set out below.
1.4. Our full details are:
1.4.1. Full name of legal entity: Price Industries (Pty) Ltd.
1.4.2. Name or title of data representative: Bradley Anderson
1.4.3. Email address: parts@priceindustries.co.za
1.4.4. Telephone number: 
1.5 You have the right to make a complaint at any time to the South African data
regulator’s office (Information Regulator’s Office of South Africa). We would,
however, appreciate the chance to deal with your concerns before you approach any
such regulator, so please contact us in the first instance.
2. Personal information we collect from you:

Should you decide to register with or function as a user on the Website, engage with
us and/or use any Price Parts Services, you thereby expressly consent to, and opt-in to
Price Parts collecting, collating, processing, and using the following types of information
about you when you use the Website (“personal information”):
2.1.1. Information provided by the user or from a user’s other authorised
responsible party:
Price Parts processes personal information (that is information about the user that is
personally identifiable like the user’s name, address, date of birth, age, gender, email
address, company name, company registration number, contact details, phone
number(s) and other unique information such as service preferences and contact
preferences that are not otherwise publicly available) which Price Parts either processes
as its own responsible party, or which is received from another responsible party to
whom you have provided your personal information with your permission to be
shared with Serv U as the operator; and
2.1.2. Information that is collected automatically:
Price Industries receives and stores information which is transmitted automatically from the
user’s computer when the user browses the internet and accesses the Website. This information includes information from cookies (which are described in clause 14
below), the user’s Internet Protocol (“IP”) address, browser type, embedded web
links, and other commonly used information-gathering tools. These tools collect
certain standard information that your browser sends to the Website such as your
browser type and language, access times, and the address from which you arrived at
the Website.
2.2. Should your personal information change, please update it by providing us with
updates to your personal information as soon as reasonably possible to enable us to
update it. Price Parts will, however, not be able to update any personal information of
yours attained from another responsible party, where should you want to update
same, you must approach the relevant responsible party to do so. Price Parts is under no
obligation to ensure that your personal information or other information supplied by
you is correct.
2.3. We do not process the personal information of children when a data subject user
is below the age of 18 (eighteen). Do not provide us with any such information,
where same is considered a material breach of these Terms.
2.4. You warrant that the personal information disclosed to Price Parts is directly from
you as the user on the Website or in connection to the Services, and all such
personal information is lawfully yours to provide. You also warrant that any personal
information provided to us from a third-party responsible party, was attained from
you lawfully and provided to us with your express consent to the relevant responsible
party to do so.
2.5. You may choose to provide additional personal information to us, in which event
you agree to provide accurate and current information, and, generally, not to
impersonate or misrepresent any person or entity or falsely state or otherwise
misrepresent your affiliation with anyone or anything.

When do we collect your personal information:
We will process your personal information in the following circumstances:
3.1. you submit an enquiry and/or contact us or request that we contact you;
3.2. you visit or browse our Website;
3.3. when you contract with us to be a provider of services to Price Parts;
3.4. you complete any Price Parts document including its client form, Terms of
Engagement or surveys; and/or
3.5. you make use of our various legal and other Services.
How we use your personal information:
Any processing of your personal information will be reservedly for our legitimate
business purposes and as a necessary function of your engagement with the
Website and/or our Services, and you have expressly consented to this by using our
Website and/or Services, but we will not, without your express consent:
4.1.1. use your personal information for any purpose other than as set out below:
4.1.1.1. in relation to the provision to you of the Services and/or access to the
Website;
4.1.1.2. to fulfil orders for products and Services;
4.1.1.3. to contact you as requested by you;
4.1.1.4. to enable you to provide us with your contracted services;
4.1.1.5. for internal record keeping of responsible party third parties and the
development of metrics of third-party searches;
4.1.1.6. to contact you regarding current or new Services or any other product
offered by us (unless you have opted out from receiving marketing material from us,
possible through that same correspondence to you); and/or
4.1.1.7. to improve our Website by, for example, monitoring your browsing habits, or
tracking your activities on the Website; or
4.1.2. disclose your personal information to any third party other than as set out
below:
4.1.2.1. to our employees and/or third-party service providers who assist us to
interact with you via our Website, email or any other method, for your use of the
Services, and thus need to know your personal information in order to assist us to
communicate with you properly and efficiently;
4.1.2.2. to external responsible parties who already have your express consent to
process and/or attain such personal information from and/or with us;
4.1.2.3. to our professional services providers (such as our insurers or lawyers
where we believe that it is required under our contractual relationship with our
insurance provider to do so);
4.1.2.4. to law enforcement, government officials, fraud detection agencies or other
third parties when we believe in good faith that the disclosure of personal information
is necessary to prevent physical harm or financial loss, to report or support the
investigation into suspected illegal activity or the contravention of an applicable law
or to investigate violations of this Policy and/or the Website’s other policies; and
4.1.2.5. to our service providers (under contract with us) who help with parts of our
business operations (fraud prevention, marketing, technology services etc).
However, our contracts dictate that these service providers may only use your

information in connection with the services they perform for us, not for their own
benefit and under the same standards as how we operate.
4.2. We are entitled to use or disclose your personal information if such use or
disclosure is required in order to comply with any applicable law, subpoena, order of
court or legal process served on us, or to protect and defend our rights or property.
In the event of a fraudulent online payment, Price Parts is entitled to disclose relevant
personal information for criminal investigation purposes or in line with any other legal
obligation for disclosure of the personal information which may be required of it.
Our legal justifications for processing your personal information:
5.1. Your use of the Website and/or any of our Services constitutes your explicit opt-
in consent to our processing of your personal information. Further, we also rely on
our contractual arrangements with you as the lawful basis on which we collect and
process your personal information when you make an order for products and
Services.
Alternatively, in some cases, we rely on our legitimate interests as a business (for
example, to measure user satisfaction and troubleshoot user issues). Where we rely
on our legitimate interests, we will always make sure that we balance these interests
against your rights.
5.2. Subject to the other provisions in this Policy, the following constitutes our
reasons for processing your personal information:
5.2.1. To make our legal products and Services available to you:
5.2.1.1. We use your personal information to provide you with information, legal
products and Services that you request or purchase from us (i.e. to complete certain
tasks, processes or orders on our Website, take payment online (where applicable)
and deliver your products or Services), and to communicate with you regarding those
legal products and Services that you acquired from us and respond to your questions
and comments.
5.2.1.2. We may also use your personal information to measure how satisfied our
users are and provide user service (including troubleshooting in connection with
purchases or your requests for Services or when you ask us questions on social
media).
5.2.2. To allow third parties to make their independent services available to
you:
5.2.2.1. Should you make use of third-parties’ services accessed via the Website
(such as a payment gateway with a plug-in on our Website), we provide them with
your necessary data in order for them to provide you with their services.
5.2.2.2. You expressly understand and agree that same third-party companies may
have their own privacy policies governing how they process personal data, which
you may be compelled to adhere to.
5.2.3. When you make use of our Website and features thereon:

5.2.3.1. We require your information in order to provide the Website to you and
deliver our services and fulfil our contract with you.
5.2.3.2. We also process your information when you sign-up for our newsletter.
5.2.4. When you take part in a feedback survey:
5.2.4.1. When you take part in our feedback survey, we record certain types of your
data and your answers to questions we ask about your opinion of, and use of, our
Website and services.
5.2.4.2. We use this information to develop and improve our Website and services
and our user relationships. Your job role, organisation and some or all of your
comments may be publicly displayed on our website as a testimonial. We will do this
based on our legitimate interest in explaining our Website and services.
5.2.5. For administrative and internal business purposes:
5.2.5.1. We may use your personal information for our internal business purposes,
such as administrative fulfilment of orders, administrative fulfilment of invoices,
project management and internal reporting. We may also use your data to monitor
the use of our Website and ensure that our Website is presented in the most
effective and relevant manner for you and your device and setting default options for
you.
5.2.5.2. It is in our legitimate interests as a business to use your personal information
in this way. For example, we want to ensure our Website is user-friendly and works
properly and that our Services are efficient and of high quality. We also want to make
it easy for you to interact with us.
5.2.6. For security and legal reasons:
5.2.6.1. We use your personal information to:
5.2.6.1.1. ensure the personal and financial information you provide us is accurate;
5.2.6.1.2. conduct fraud checks or prevent other illegal activity;
5.2.6.1.3. protect our rights or property (or those of others); and
5.2.6.1.4. fulfil our legal and compliance-related obligations.
5.2.6.2. In some cases we will use your personal information because it’s necessary
for us to comply with a legal obligation (such as if we receive a legitimate request
from a law enforcement agency). In other cases (such as the detection of fraud) we
will rely on our legitimate interests as a business to use your personal information in
this way. Where we rely on our legitimate interests, we will always make sure that we
balance these interests against your rights.
5.2.7. In relation to your Serv U user relationship:
5.2.7.1. We use your personal information to personalise your experience with Price Parts to:
5.2.7.1.1. provide you with non-marketing correspondence via SMS, post and email
as you have given us your consent to this;

5.2.7.1.2. contact you when requested by you or in relation to a legal service we are
providing you;
5.2.7.1.3. process your website-use data to analyse how you use our Website and
Services. This may include information on Services you have viewed and historical
transactions. This allows us to provide a browsing experience which is relevant to
you;
5.2.7.1.4. carry out limited automated decision making (segmentation) based on the
information you have given us when we segment our Price Parts user database to
determine which offers that you may be interested in.
Links to Other Websites:
6.1. Our Website may contain hyperlinks to websites that are not operated by us.
These hyperlinks are provided for your reference and convenience only and do not
imply any endorsement of the activities of these third party websites or any
association with their operators.
6.2. We do not control these websites and are not responsible for their data or
privacy practices. We urge you to review any privacy statement posted on any site
you visit before using the site or providing any personal information about yourself
and others.
Original and updated purposes for processing:
7.1. We will only use your personal information for the purposes for which we
collected it, unless we reasonably consider that we need to use it for another reason
and that reason is compatible with the original purpose. If you wish to get an
explanation as to how the processing for the new purpose is compatible with the
original purpose, please contact us. If we need to use your personal information for
an unrelated purpose, we will notify you and we will explain the legal basis which
allows us to do so.
International Transfer of personal information:
8.1. We may share your personal information within the Serv U group of companies
and this may involve transferring and processing your data outside of South Africa.
8.2. Whenever we transfer your personal information out of the country, we ensure a
similar degree of protection is afforded to it by ensuring at least one of the following
safeguards is implemented:
8.2.1. we will only transfer your personal information to countries that have been
deemed to provide an adequate level of protection for personal information;
8.2.2. where we use certain service providers, we may use specific contracts
approved by the European Commission which give personal information the same
protection it has in Europe under the GDPR; or
8.2.3. where we use providers based in the US, we may transfer data to them if they
are part of the Privacy Shield which requires them to provide similar protection to
personal information shared between Europe and the US.
How we treat your personal information and Data Security:

9.1. We will ensure that all of our employees, third party service providers, divisions
and partners (including their employees and third-party service providers) having
access to your personal information are bound by appropriate and legally binding
confidentiality obligations and process your personal information at standards equal
to or higher than Serv U in relation to your personal information.
9.2. We will:
9.2.1. treat your personal information as strictly confidential, save where we are
entitled to share it as set out in this Policy;
9.2.2. take appropriate technical, security and organisational measures to ensure
that your personal information is kept secure and is protected against unauthorised
or unlawful processing, accidental loss, destruction or damage, alteration, disclosure
or access;
9.2.3. provide you with reasonable access to your personal information to view
and/or update personal details;
9.2.4. promptly notify you if we become aware of any unauthorised use, disclosure or
processing of your personal information;
9.2.5. provide you with reasonable evidence of our compliance with our obligations
under this Policy on reasonable notice and request; and
9.2.6. upon your request, promptly correct, transfer, return or destroy any and all of
your personal information in our possession or control, save for that which we are
legally obliged or entitled to retain (acknowledging that some Website and/or Service
functionality might be lost if certain personal information is amended or destroyed).
9.3. We will not retain your personal information longer than the period for which it
was originally needed, unless we are required by law to do so, or you consent to us
retaining such information for a longer period. In some circumstances, other
applicable national laws require us to retain your data beyond your request for its
deletion, or beyond your direct engagement with Serv U. As such, we may retain
your personal information in adherence with compulsory instructions from
other applicable national laws, notwithstanding your application to have it
deleted or amended.
9.4. Whilst we will do all things reasonably necessary to protect your rights of
privacy, we cannot guarantee or accept any liability whatsoever for unauthorised or
unlawful disclosures of your personal information, whilst
in our possession, made by third parties who are not subject to our control, unless
such disclosure is as a result of our gross negligence or fraud.
9.5. If you disclose your personal information to a third party, such as an entity which
operates a website linked to the Website or anyone other than Price Parts, Price Parts shall not be liable for any loss or damage, howsoever arising, suffered by you as a
result of the disclosure of such information to the third party, including
another user. This is because we do not regulate or control how that third party
uses your personal information. You should always ensure that you read the privacy
policy of any third party.
9.6. We are committed to implementing the necessary measures to keep your data
secure, where we have implemented current industry-setting standards to keep your
data secure.
User rights and obligations:

10.1. The user is entitled to request access to any relevant personal information held
by Price Parts and where such access is necessary for you to exercise and/or protect
any of the user’s rights. For any personal information held by any third-party
responsible party, the user must approach that responsible party for the realisation of
the user’s personal information rights with them, and not with Price Parts.
10.2. Under POPI, you have rights in relation to your personal information. Please
contact us to find out more about, or manifest, these rights:
10.2.1. have your data processed in a fair, lawful and transparent way;
10.2.2. be informed about how your personal information is being used, an example
being this privacy policy;
10.2.3. access personal information we hold about you;
10.2.4. require us to correct any mistakes in your personal information;
10.2.5. require us to delete personal information concerning you in certain situations
where there is no good reason for us to continue to process it;
10.2.6. request that we transfer your personal information to you or another service
provider in a simple, structured format;
10.2.7. object at any time to processing of your personal information for direct
marketing purposes;
10.2.8. object to automated decision making which produces legal effects concerning
you or similarly significantly affects you;
10.2.9. object in certain other situations to our continued processing of your personal
information; and/or
10.2.10. otherwise restrict or temporarily stop our processing of your personal
information in certain circumstances.
10.3. You will not have to pay a fee to access your personal information (or to
exercise any of the other rights). However, we may charge a reasonable fee if your
request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to
comply with your request in these circumstances.
10.4. We may need to request specific information from you to help us confirm your
identity and ensure your right to access your personal information (or to exercise any
of your other rights). This is a security measure to ensure that personal information is
not disclosed to any person who has no right to receive it. We may also contact you
to ask you for further information in relation to your request to speed up our
response.
10.5. We try to respond to all legitimate requests within one week. Occasionally it
may take us longer than a week if your request is particularly complex or you have
made a number of requests. In this case, we will notify you and keep you updated.
10.6. Users with citizenships from jurisdictions other than of South Africa,
please note that Price Parts complies with all South African data protection laws
when processing your personal information pursuant to the Services as we are
a South African entity operating in the South African market. Should foreign
law be applicable in any regard to your use of the Services and/or the Website
in any way, including how we may process your personal information, please
contact Price Parts at parts@priceindustries.co.za who will gladly engage you on its
application and your rights.
10.7. Users acknowledge that any content provided by users on the Website,

including via a messaging system, enters an open, public forum, and is not
confidential, where the author of which will be liable for that content, and not Serv U.
10.8. Users understand that there are risks involved in sharing personal information.
By disclosing personal information such as the user’s name and email address,
users acknowledge and understand that this information may be collected and used
by an authorised third party to communicate with you.
10.9. By accepting this Policy, you have opted-in to receive emails from Price,
where your email address will be used to contact you from time to time and may also use it for security reasons to confirm your identity.
10.10. You have the right to opt-out of receiving email communication by following
the directions posted on every email communication or by emailing parts@priceindustries.co.za and asking to not be contacted from then on.
Price Parts rights relating to personal information:
11.1. Price Parts will disclose the user’s personally identifiable information if it reasonably
believes that it is required to do so by law, regulation or other government authority
or to protect the rights and property of Price Parts, its affiliates or the public. Price Parts may also co-operate with law enforcement in any official investigation and may disclose the user’s personally identifiable information to the relevant agency or authority in
doing so.
11.2. Circumstances may arise where, whether for strategic or other business
reasons, Price Parts decides to sell, buy, merge or otherwise reorganize its business.
Such a transaction may involve the disclosure of personal information to prospective
or actual purchasers, or the receipt of it from sellers. It is Price Parts practice to seek reasonable protection for information in these types of transactions and notify you prior to any disclosure of personal information. Such disclosure will also be subject to
this Policy.
11.3. Price Parts strives to keep the user’s personal information accurately recorded.
Price Parts provides a user with the reasonable ability to review and correct it or ask for anonymization, blockage, transfer or deletion, as applicable. Please contact
parts@priceindustries.co.za to engage Price Parts on such actions or requests.
11.4. We also collect, use and share aggregated data or de-identified data such as
statistical or demographic data for any purpose. Such de-identified or aggregated
data may be derived from your personal information but is not considered personal
information in law as this data does not directly or indirectly reveal your identity. For
example, we may aggregate your usage data to calculate the percentage of users
accessing a specific Website feature. However, if we combine or connect
aggregated data with your personal information so that it can directly or indirectly
identify you, we treat the combined data as personal information which will be used
in accordance with this Privacy Policy.
Feedback:
12.1. If you have any questions or complaints about this Privacy Policy or any part of
our service, please contact us by e-mailing parts@priceindustries.co.za.
12.2. If you have a complaint about our use of your information, please contact us
directly so that we can address your complaint.

Notification of Changes:
13.1. We are continually improving our ways of work and our existing Services and
Website. We regularly review and, if appropriate, update our Privacy Policy from time
to time, and as our services and use of personal data evolves. Because of these
ongoing changes, changes in the law and the changing nature of technology, our
data protection practices may also change from time to time. If and when our data
protection practices change, we will update this Privacy Policy to describe our new
practices.
13.2. If we want to make use of your personal data in a way that we have not
previously identified, we will contact you to provide information about this and, if
necessary, to ask for your consent.
13.3. If we do, we will notify you next time you visit our Website. We encourage you
to check this Policy regularly.
13.4. We will update the version number and date of this document each time it is
changed.
Cookies provisions:
14.1. The Website may make use of “cookies” to automatically collect information
and data through the standard operation of the Internet servers. “Cookies” are small
text files a website can use (and which we may use) to recognise repeat users,
facilitate the user’s on-going access to and use of a website and allow a website to
track usage behaviour and compile aggregate data that will allow the website
operator to improve the
functionality of the website and its content, and to display more focused advertising
to a user by way of third party tools.
14.2. The type of information collected by cookies is not used to personally identify
you. If you do not want information collected through the use of cookies, there is a
simple procedure in most browsers that allows you to deny or accept the cookie
feature. Please note that cookies may be necessary to provide you with certain
features available on our Website, and thus if you disable the cookies on your
browser you may not be able to use those features, and your access to our Website
will therefore be limited. If you do not disable “cookies”, you are deemed to consent
to our use of any personal information collected using those cookies, subject to the
provisions of this Policy and the Website’s other policies.
14.3. For more information on the exact Cookies and technical data used, please
contact parts@priceindustries.co.za who will gladly provide a full technical breakdown of
same cookies and technical data.